SM CITY BAGUIO SUPPORTS LOCAL BRANDS, MSMEs
SM City Baguio is embarking on an empowering campaign called #Pinoypreneur in celebration of Philippine Independence Month. Designed with a core objective of supporting and promoting local businesses, this campaign aims to foster a sense of national pride and encourage shoppers to buy locally.
Launched at the beginning of the month, the #Pinoypreneur campaign provides shoppers with the opportunity to discover, connect with, and support at least 8 remarkable Cordilleran-owned businesses. This unique exhibit showcases a diverse range of products and services, including fashion, food and beverage, home decor, art, and many more. From emerging talents to established enterprises, each entrepreneur brings a distinctive story, heritage, and innovation to the table.
Among the crowd’s favorite stalls are Hill Station Bistro, James Wright Café, and Kape Agamang which takes you back to a fragment of Baguio’s past. Shoppers also show great interest in local “pasalubong” products from Naduma, Pasarabo Ilocandia and Ron & Mar. Whether satisfying new snacking habits or moments of indulgence, Spoonful Delights and Divine Indulgence are likewise highly sought after by customers. The #Pinoypreneur setup is not complete without the artworks from Tam-awan Village Artists which brings the public up close and personal with the creations of local talent.
From June 1-12, shoppers visiting SM City Baguio can expect to find dedicated spaces and displays at the Lower Ground Atrium showcasing a wide array of locally-made products. These spaces will serve as a focal point for shoppers to explore and engage with a wide range of products proudly crafted by Filipino hands. By providing a platform for MSMEs to reach a wider customer base, SM City Baguio hopes to contribute to the growth and sustainability of these enterprises.
The #Pinoypreneur campaign was launched with the intention of celebrating Filipino craftsmanship and promoting a vibrant and inclusive economy. By promoting local businesses, SM Supermalls aim to stimulate economic growth at the grassroots level and provide a platform for budding entrepreneurs to thrive. ### (PR)
