Machenike’s first-ever concept store in the PH is now open at Highland Communications, Baguio Center Mall
BAGUIO CITY – (May 8, 2024) The Grand opening of the first-ever concept store of Machenike in the Philippines is now in the Highlands Communication on the 4th Floor, Baguio Center Mall.
Ribbon Cutting was led by Mozart Arzadon – Country Manager of Machenike Ph., Veejay De Guzman – Sales of Machenike Ph., and Eriel Ross Rodrigo – Digital Marketing of Machenike, Ph.
Machenike is the star sub-brand incubated by Haier Group. It has won the highest honor of Haier Group for five consecutive years. As a successful case, it was highly praised by Zhang Ruimin at the annual meeting of Haier Group.
Machenike was Founded in June 2014, It’s a professional e-sports brand invested by Haier Group and one of the strategic partners of Alibaba Group. It was successfully listed in September 2017 and become the first listed company of professional gaming hardware in China. (code: 872190). At the same time, it was selected as a national e-commerce demonstration enterprise by the Ministry of Commerce of the People’s Republic of China.
In the past six years, they have won various honors. Machenike has been recognized and favored by most Chinese users. They provide Machenike with the confidence to serve global game enthusiasts and believe that machines can give them a better gaming experience.
Machenike is committed to creating an e-sports enthusiast culture.
In an interview with Shaun Marrero – CEO /Owner of Highland Communications. “During the pandemic Machenike was actually one of the brand na tinitignan ko dahil marami akong naririnig na magandang brand ang Machenike, sinubukan kong bumili sa kanila ng laptop for my daughter na ginamit niya noong pandemic, recently may meeting ako with another company napag kwentuhan namin ang pagbubukas ko ng Machenike, nagulat ang kausap ko natanong niya na may Machenike na ba dito sa Pilipinas, “kayo pa lang ang first concept store sa Pilipinas” kaya mapalad tayo dito ko muna inuna sa Baguio City tinayo itong Machenike at the same time dito sa Highland Communications ko na isinama,”
“Ang Highland communication is known for finding the hidden gems hindi ito yun dahil sikat lang, hype lang mga products hindi ganun so, when I found out about Machenike, sila hindi nila hina hype yun mga product they are not into advertisement, wala silang celebrities but they are focusing really on their products, kung ano yun spec ng product nila yun ang gusto nila I focus, para it gives value to the user,”
“Machenike is the frist company na nag launch ng mga gaming devices, na impress ako sa product nila when they launch their product they sold 1000 units in just 10 seconds, what is more impressive is that hindi nila pini-figures yun specifications regardless kung gamer ka man o ginagamit mo man ito sa trabaho as architect/engineer and yun laptop nila fully specifications i5 you can buy asap only P23,000 so, ganun siya kamura kaya sinasabi namin hindi lang siya mura but its value for money second, is dependable yun mga products nila,”
“Ang Machenike ay tinatawag na Fast Machine kasi sila lang yun nag introduce ng ganitong concept in the market noong 2014,” Marrero concluded ## Photo by: Mario Oclaman //Filipino News Sentinel
