Globe leaders take on global connectivity discussions at MWC Barcelona 2025

In Photos: (Upper left Photo) Ernest Cu, Globe President and CEO, signs an MoU with other Philippine telco operators on CAMARA APIs under GSMA’s Open Gateway initiative. (r) Carl Cruz, Globe’s Deputy CEO, at the MWC in Barcelona, leading a delegation of senior leaders in discussions on AI, cybersecurity and telco innovation. (Lower left photo) Anton Bonifacio, Globe’s Chief Information Security Officer and Chief AI Officer, speaks at a roundtable discussion on Globe’s efforts against fraud at MWC Barcelona 2025. (r) Rebecca Eclipse, Globe’s Chief Transformation and Operations Officer, talks about how globe transformed its operations to deliver superior customer experience at MWC Barcelona. (Globe CorpComm File Photos)

Globe’s senior leaders actively shaped the global discourse on digital transformation at the Mobile World Congress (MWC) 2025 in Barcelona.   Participating at various high-level discussions, the Globe executives were able to drive innovations through solutions that address challenges relevant to emerging markets like the Philippines.

Held in Barcelona last week, MWC is the world’s premier ICT event, uniting the industry behind the advancement of business and society. Globe CEO Ernest Cu was joined by Deputy CEO Carl Cruz and other senior leaders on a hectic week of engagements with global telco leaders to tackle the most pressing concerns facing the industry today.

Cu represented Globe in signing a Memorandum of Understanding with other Philippine telco operators on the deployment of federated CAMARA APIs under GSMA’s Open Gateway initiative.

Through CAMARA APIs, Globe will be able to improve security measures against fraud. These standardized APIs will also make it easier for businesses to create and expand digital solutions across telco networks. The partnership will also help fintech, e-commerce, and other digital services grow by turning telecom networks into platforms that developers can easily use, ensuring wider reach and smoother integration.

“Globe remains dedicated to advancing digital innovation while prioritizing customer security. This partnership marks a major step in enhancing fraud prevention and identity verification in the Philippines. By leveraging GSMA Open Gateway and federating CAMARA APIs, we can create a safer and more seamless digital experience, empowering both businesses and consumers in today’s fast-evolving digital landscape,” Cu said.

Cu also participated in his first GSMA Board Meeting and spoke about Globe’s best practices in combatting digital scams and fraud.

Cruz, meanwhile, shared insightful perspectives on the impact of 5G-A×AI on the future of connectivity at the GTI Summit 2025 as a session speaker.

The Summit revolves around the 5G-A×AI 100 Commercial Campaign that aims to engage 100+ partners, open 100+ APIs, and develop 100+ lighthouse projects, over the next three years.

“Globe is focused on strengthening connectivity, driving inclusive growth through initiatives like JuanSim ng Bayan, expanding 5G access, and making fiber internet more affordable. By working closely with industry partners and the government, we are building a future where every Filipino can fully participate in the digital economy and benefit from AI-driven innovation,” he said.

At the GSMA SEC CON 2025, Atty. Irish Salandanan-Almeida, Chief Privacy Officer and VP for Governance, Risk, and Compliance outlined the company’s proactive measures to address digital scams and fraud.

“Fraud has become more sophisticated, leveraging AI and multi-channel exploitation. We are taking a proactive stance by working closely with financial institutions, regulators, and law enforcement agencies to identify and prevent scams before they impact consumers,” she said.

Anton Bonifacio, Globe’s Chief Information Security Officer and Chief AI Officer, and Darius Delgado, Globe’s Chief Commercial Officer, also took part in multiple side events, including the Amdocs podcast.

Bonifacio talked about Globe’s proactive efforts to beat evolving scam methods. Globe was the first telco in the world to block all person-to-person SMS with clickable links– a security measure enforced in September 2022 amid a spate of scams targeting mobile users.

It has also forged data sharing agreements with major banks and other financial institutions to facilitate more efficient and effective fraud detection, investigation, response and prevention.

Globe is also at the initial stages of implementing AI-driven cybersecurity solutions and strategies to combat increasingly sophisticated cyber threats.

“At Globe, we are relentless in our fight against fraud and cyber threats, leveraging a multi-layered approach that combines technology, intelligence sharing, and proactive security measures. With AI-driven solutions complementing our defenses, we remain committed to building a safer digital ecosystem for our customers,” said Bonifacio.

Rebecca Eclipse, Globe’s Chief Transformation and Operations Officer, delivered a talk on “Transforming Operating Model Towards Becoming the Most Reliable Service Provider,” sharing insights on Globe’s journey towards delivering superior customer experience. She highlighted Globe’s shift towards a more agile and customer-focused approach by simplifying processes, reducing inefficiencies, and fostering cross-functional collaboration.

“We cannot adopt a single, one-size-fits-all strategy nationwide. It is imperative to know our customers and the landscape in each territory to provide them the right experience.  We started transforming our operating model and ourselves. We brought more of our people on the ground, all united towards delivering better network experience, improving NPS, and with it, increasing revenues,” said Eclipse.

In pilot areas, Globe’s streamlined approach resulted in faster site deployment and improved network coverage. This transformation has strengthened customer trust, thus contributing to improved revenues, and underscoring further Globe’s commitment to innovation and exceptional service delivery.

Globe also participated in the GSMA MOU Signing Ceremony, strengthening collaboration with global industry players to promote AI and cybersecurity.

On the other hand, Delgado shared the telco’s commitment to digital inclusion, network expansion, and strategic partnerships, ensuring that its services remain relevant, accessible, and impactful.

“We are deeply invested in delivering meaningful experiences that go beyond connectivity. By leveraging AI-driven personalization, optimizing operational efficiency, and unlocking new growth opportunities, we ensure that our services remain relevant and impactful for Filipinos. Our commitment is to empower individuals, businesses, and communities through innovation and a seamless digital experience,” he said.

Globe’s active presence at the MWC 2025 underscores its leadership in the Philippine telecom sector and its pivotal role in fostering digital inclusion whilst supporting the country’s digital transformation. ###