Decathlon Philippines Opens New Concept Store in SM City Clark, Pampanga
Global sports brand Decathlon continues its Philippine expansion with the opening of anew store in SM City Clark in Angeles, Pampanga – its seventh in the country, and its first store outside the Greater Manila Area.
The 1700+ sqm store will hold quality, affordable gear, equipment, and apparel for over 70+ sports, right next to Pampanga’s green, sports-minded metropolis.
“We are more than happy to be here in Clark, an emerging model community for sports and sustainability,” Hans Iff, President of Decathlon Philippines, shares. “With our passion for sport comes a big responsibility towards protecting our planet, our biggest playground – a value that holds true across all 2000+ Decathlon stores around the world. We look forward to growing with the community towards a goal of nurturing a safe and sustainable playing field, in our mission of moving people through the wonders of sport.”
The store is also the fourth one in partnership with SM Supermalls. ‘We would like to extend our warmest congratulations to Decathlon,” Junias Eusebio, Senior Assistant Vice President for Operations, notes. “We are confident that this new store will be a huge success and will serve as a great addition to the already thriving community here at SM Clark.”
With the new store comes a new shopping experience that takes the customer through an exciting tour of sports discovery, with each section telling its own unique story. “We designed this store with the intent of having our customers immerse themselves in the different sports experiences we have to offer,” Mikee Tobias, Store Leader of Decathlon Clark, relates. “Each section is dedicated not only to displaying our products but to showing how it can be ever-present in their sports journey. Whether it be water, outdoor, team sports, or what they choose to discover – we provide a place of inspiration for them to try out, experience, and spark their passion. We want to impart the message that it’s not only about the products you buy – it’s how you make sports yours.”
The new store experience is suited for the omnichannel shopper, with self-checkout counters, digital payment options, and click-and-collect features through decathlon.ph. Decathlon members can also benefit from a number of perks, including return and exchange, a 2-year product warranty, and invitations to exclusive events through Decathlon’s sports partners.
Decathlon’s sustainability actions are also present, through eco-designed products, a Buyback program, and Second Life section for preloved items, and a Workshop section where customers can customize their equipment and apparel in-store.
Visit Decathlon Clark at the Ground Level, Clark Tech Hub 8 and 9 at SM City Clark, Clark Freeport, Angeles City, Pampanga.
Shop online at www.decathlon.ph. Follow Decathlon Philippines on Facebook, Instagram, and Tiktok. ### (PR)
