Valley Bread Inc. Celebrates 33rd Anniversary with Valley Fest

In Photo: Valley Bread Marketing Manager Aira Batani says, “This event is our way of saying thank you to our customers, who have supported us from day one until we reach 33 years. So, let’s expect that we will open a new outlet, and we hope you enjoy and continue to support Valley Bread,” Photo by Mario Oclaman //FNS

BAGUIO CITY – Cordillera’s homegrown brand, Valley Bread commences its very first ever Valley Fest 2024, a two-day event which is open to the public from December 7-8, 2024 at the Malcolm Square, Baguio City.

This event is organized in celebration of its 33rd anniversary. It aims to give back to the public for their unwavering support and patronage that lead to the success of Valley Bread.

The event highlights four different interactive that features Valley Bread products as part of experience. The public is encouraged to try all the booths through an event passport that they can get for free at the registration area.

First booth is called the “Valley-Verse” tapping into the trend of taking photos in instagrammable place. The booth is embellished with Giant Bread loaf products where people can snap photos with them.

Second booth emphasizes how Valley Bread maintains the quality of products from production to customer which they named “Ding For Free Taste” Guests are encouraged to ring the bell and then video plays showcasing how production is done. After the video, the staff opens the crafted oven where baked breads are given to customers for free taste.

This booth is named “Top your Valley Bread” Guests are given one loaf and are asked to choose a maximum of tour spreads in the spread counter set up. This highlights the message that all pastry spreads go well with Valley Bread Loaf Breads.

Finally, the last booth is called “Land on your Valley Bread”. A straightforward game where guests are tasked to drop their ball on the board and an outright giveaway is given.

Apart from the booths, an event center is featured where various performances and activities are set to take place.

The first day is set as the Busker’s Night where different local buskers were invited to perform providing them another platform to showcase their talents.

The second will highlight local performances from renowned performers such as Cordillera’s Nightingale Ingrid Payaket and the Michael Jackson of Baguio, Daryl Jackson. The final day ends with OPM band Sugarcane that serves as the main musical act.

Valley Bread Inc. is a bread manufacturer based in La Trinidad, Benguet established in 1991. It began as a one-man operation and has grown to be a trusted provider of pastries in the region. For the past 33 years, it has grown with more than six outlets and three cafes in Baguio and Benguet. ###