SM 2023 SM BEARS OF JOY CAMPAIGN

With the holidays fast approaching, 2023 BPOP Bears of Joy, inspired by KPop /PPop theme makes a perfect gift for friends and family. They not only bring joy to your loved ones but also make a meaningful impact on the lives of children in need.

These huggable plushies come in four designs, BPop Squad 2023 namely, Eya(the rapper), Bin(the dancer), Rina(the leader), and Ace(the vocalist). Whether you’re young or young at heart, these plushies are the perfect companions to bring comfort, joy, and warmth to your life.

What sets this campaign apart is the commitment to giving back.  By purchasing one Bears of Joy, you not only get a lovely companion but also play a significant role in contributing to the welfare of children in the community. One plushie is going towards a charitable cause that supports children in need.

SM encourages everyone to participate in this heartwarming campaign. Together, we can make a difference, one plushie at a time.

Bears of Joy are available at SM City Baguio, visit the Bears of Joy booth at Ground Level near SM STORE.

For more information about the “Bears of Joy” campaign, visit SM City Baguio (official) FB Page. ### (PR)