James Wright Café is now open at SM City Baguio
BAGUIO CITY – (July 1, 2022) – A simple program was started on prayers and blessing of the newly opened branch of James Wright Café located at Lower Ground, North Terrace, SM City Baguio, witnessed by the staff, crews, and guests before the ribbon-cutting led by the owner Mr. Nicolo Espadero, Guest of Honor Dave Gallera assisted with Ms. Aira Batani, Marketing Officer of James Wright Cafe and also the presence of Ms. Judy Padeo – General Manager of James Wright Cafe and Ms. Jill L. Galario – PR Manager of SM City Baguio.
Ms. Batani emphasizes the importance of the James Wright Cafe and proves that Valley Bread has again made a product that exceeds the expectations of taste and quality. It took years of research and development to finally bake a first-class quality product that everyone can enjoy. James Wright is a product line with a softer texture and healthier ingredients. We understand that people are now more health-conscious than they were before. People now want to be healthy so they can do more and be more as individuals in our society.
In an interview with Mr. Espadero he said, “Ang reason natin kaya naipatayo ang James Wright Café dahil gusto natin ang healthier alternative para sa mga tao, ang products natin ay all naturals locally sourced, 90 percent ng mga ingredients ay locally sourced dito sa Baguio and Benguet farmers tulad ng strawberries, at mga gulay, ganun rin ang bread natin ay all naturals. Four basic ingredients lang ang ginagamit namin ito ay flour, water, salt and yeast.
“Ang kabuuan na empleyado namin dito sa dalawang branch ay nasa 50 kasama na ang commissary na sila ang gumagawa ng mga cake. Inaalagaan namin ng maayos ang mga empleyado para yun trabaho nila hindi napapabayaan at naibibigay rin nila ang best sa amin,”
Iba’t ibang cake, pastries, at bread ang mapagpipilian na bagay sa mga taong nagda diet para sa umagahan, may mga pang Farmer’s breakfast rin, Chicken Masala, Beef Bolognese, Lechon Sisig, Beef Teriyaki, Orange Ginger Pork and a choice of Brewed coffee.
Ang mga bagong cakes ng James Wright na nais mong tikman at uulit-ulitin balikan kapag natikman ito tulad ng Sagada Oranges Cake, Biscoff Cake, White Chocolate Cake w/ Brandy Sauce, Triple Chocolate Cake, Tiramisu, Banoffee Cake, Chocolate Creampuff at iba pa.
The James Wright Café is open from 8 AM to 10 PM. Photos by: Mario Oclaman // FNS
OWNER PROFILE (MR. NICOLO ESPADERO)
Growing up in the family business, Mr. Nicolo Espadero’s childhood is interwoven with the baking of breads, cakes, and pastries. As a kid, he would work as a production baker at their family bakery, Valley Bread, during his summer breaks. This is where his experience in baking began. However, his love and passion for food started later when he moved to Canada to study Artisan Baking Pastry and Culinary. After studying, he stayed in Canada and landed a job at an Artisan Bakery as a bread packer. He would work his way to earning the trust of the owner of the bakery and form a bond of being his mentor. He was designated as the mix man of the bakery where he was responsible for mixing all the breads and pastries. Mr. Nicolo wanted to further enrich his skills and knowledge so he quit his job and went to Pacific Institute of Culinary Arts where he earned top student. He dedicated his time learning new techniques and technologies in baking he would later bring back home.
Having lived and worked in Canada for quite some time, Mr. Nicolo always had a longing to go back to his hometown in La Trinidad, Benguet. He always wanted to contribute to his family’s business while creating products that stand out with their own identity. He has always envisioned himself working with local farmers to encourage people to eat more fresh and natural food by using locally-sourced produce and ingredients. With his vision of offering a unique experience and healthier options, James Wright Café was conceptualized.
In October 2020, Mr. Eric Dion Espadero together with his son Mr. Nicolo Espadero conceptualized a brand of Valley Bread that offers Artisan products. They thought of an environment where people can experience breads and pastries made with the most naturally sourced ingredients made by skilled bakers and cooks. This paved the way for the creation of James Wright Café, which was named after the former street where Valley Bread was established, with the mission to educate people about artisan baking and to introduce sourdough bread.
