5th year relaunch of Cebuana Lhuillier’s search for the “Happiest Pinoy” globally.
“Happiest Pinoy” campaign spotlights those who uplift others through their personal stories of optimism and resilience. Cebuana Lhuillier Foundation Inc. (CLFI) Executive Director Jonathan D. Batangan said, “Cebuana Lhuillier is now the largest Micro Financial Institution in the country, to promote values but of course highlight or amplify our resilience and optimism. Tuloy tuloy lang ang kampanya natin hopefully by November will be hearing from ourselves the 5 th Happiest Pinoy. The deadline for submission is on October 2025, this is a year-round campaign for the Happiest Pinoy and we are very glad to inform the group for the last one we will be able to generate 800,000 nominations and we’re targeting One Million nominations because this time is global,” Also with the host PIA-CAR Regional Director Helen Tibaldo during the Kapihan on Cebuana Lhuillier’s Search for the Happiest Pinoy Roadshow on October 30, 2024 at Le Fern Hotel, Military Cut-off, Baguio City. Photo by Mario Oclaman //Filipino News Sentinel
After a five-year break, Cebuana Lhuillier has officially relaunched one of its most beloved campaigns, the “Happiest Pinoy” marking the beginning of a new chapter in the search for joy and resilience among Filipinos.
This year’s revival of the campaign brings hope, inspiration, and optimism at a time when the need for such qualities has never been more apparent.
Jean Henri Lhuillier, Cebuana Lhuillier’s President and CEO, expressed his excitement for the relaunch, emphasizing the strength of the Filipino spirit, which has toughened despite the challenges of recent years.
“The last few years have been challenging – remained unbreakable. We’ve seen time and again that, despite adversity, Filipinos always find a reason to smile, to be hopeful, and to spread joy, “Lhuillier said.
He added that the “Happiest Pinoy” campaign shines a light on those who uplift others through their personal stories of optimism and resilience.
The “Happiest Pinoy” aims to celebrate Filipinos who rise above life’s challenges and continue to spread positivity. The complexion is open to Filipino citizens aged 13 and above. This year, the contest features several categories: Masayahing Gen Z (Youth), Happy at 60 (Senior Citizens); No Way Kapansanan (PWD); Inspiradong Champion (Manggagawa or MNGGW); Bagong Bayani, Hatid sigla (OFW); Bibo sa Negosyo (Entrepreneur); Proud as Pride (LGBTQIA+) and Creative Pinoy (Creative Arts). This year, the competition has also introduced Special Awards; Katutubo (TRIBO) and Happiest Ka-Cebuana.
In 2019, Zaldy Bueno, a 37-year-old public school teacher from Gumaca, Quezon won Cebuana Lhuillier’s search for the Happiest Pinoy. Zaldy, representing the Professional category, bested other finalists from different categories by virtue of his advocacy to see more children’s lives change through education.
The grand winner of the search will receive a cash prize of PHP 500,000, with category winners receiving PHP 35,000 each. The special award winners will, meanwhile, receive PHP 25,000 each.
Applicants can submit their stories via three methods:
Video Submission: Submit a video entry by downloading the form from the “Happiest Pinoy” social media pages filling it out, and sending the form along with the video to – happiestpinoy2024@gmail.com
Google Form: Fill out the official form via the Happiest Pinoy’s social media pages, providing the required details and sharing experiences of optimism and joy.
Cebuana Lhuillier Branches: Visit any Cebuana Lhuillier branch to get a physical copy of the form, fill it out, and return it to the nearest branch.
The return of the “Happiest Pinoy” competition is a significant moment for Cebuana Lhuillier and the country.
As Lhuillier emphasized, this comeback is about more than finding a winner, it is a celebration of the strength and happiness that define Filipinos. He said, “This campaign isn’t just a search for an individual – it’s a celebration of the strength and happiness that define us as a people,”
With this relaunch, Cebuana Lhuillier hopes to continue sharing meaningful stories that uplift the Filipino spirit, demonstrating once again that, no matter the adversity, Filipinos will always choose to find happiness. ###
